Understanding the Business of Fashion :: Southeastern Fashion Group

A Guide to Understanding The Business of Fashion

The fashion industry is a multi-billion-dollar global industry; an industry in the business of making and selling clothes and fashion accessories. The fashion industry has been divided into four levels: Level 1-Textiles and Findings Manufacturers; Level 2-Apparel Manufactures; Level 3-Manufacturer-Owned Retailers/Outlets; and Level 4-Consumers.

Knowing how the industry is organized gives you the knowledge you need to successfully work or conduct business within the fashion industry at all levels. This course is for you if you want to know how the fashion business is organized as an industry…Go ahead and dive into the following 4 modules… Here’s what we will talk about…

MODULE 1: Fashion Textiles and Findings

  • Materials/Fabrics
  • Zipper, Trims, and Buttons

MODULE 2: Apparel Manufactures

  • Product Manufacturing
  • Contracting Manufacturers

MODULE 3: Manufacturer-Owned Retailers/Outlets

  • Retailing
  • Manufacturer Retailers

MODULE 4: Consumers

  • Consumer demographics and psychographics
  • Forecasting Consumer Demand

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Become a Fashion Star: Create A Fashion Business & Lifestyle You Love!

Become a Fashion Star: Create A Fashion Business & Lifestyle You Love!